How to Use Chatbots for Marketing on Social Media

So, next time you order a Domino’s pizza through their chatbot, know that you’re part of a transformative digital dining experience that is as efficient for you as it is profitable for them. Leading global brands from various sectors—be it retail, tech, or healthcare—are already leveraging this technology to stupendous effect. In fact, according to Gartner, by 2025, 80% of customer interactions will be handled by AI.

• Actually, 54% of customers prefer talking to a bot when making the payment.
• These seamless user experiences ensure that customers remember your brand for great customer service and that you get more engagement by keeping interactions interesting.
• Brookes gets a ton of Instagram DMs daily, but can’t reply to everyone promptly.
• It is an important part of marketing strategies and helps businesses save time and improve the customer experience.
• This way businesses focus their resources on the most promising prospects.

Certainly, business owners, C-level executives, and other decision-makers are interested in ROI and profits. Thus, the first statistic I will share is that the strategic implementation of conversational bots can lead to a reduction in customer service costs by around 30%. So, after showcasing the financial efficiency of this approach, let’s proceed to discover other benefits.

tips for an effective chatbot marketing strategy

In this example, Amtrak helps site visitors plan a vacation, book reservations, navigate Amtrak.com, get route information, and more. It’s become a company powerhouse, generating 30% more revenue per booking, 8X ROI, and answers over 5 million questions a year. It’s possible that your chatbot can do well to answer questions as well, but that should be a byproduct of the entire customer experience. how to use chatbot for marketing You want to give customers everything they need inside Messenger — from information to payments and more. Sephora’s Color Match uses augmented reality in its chatbot to help buyers select the right cosmetic items. This innovative use of conversational marketing techniques not only aids in product discovery but also enables personalized recommendations and results in additional purchases.

Find out more about the advantages of chatbots for your business. Establishing a social media presence is non-negotiable for businesses today. As users interact with your chatbot, you can collect key information like their name, email address and phone number for follow-ups.

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With that coming from a company focused on conversational marketing for retail and eCommerce, it says a lot about the power of chat. For instance, businesses can use chat marketing to grow an email marketing list, and then stay connected to customers in multiple communication channels with multiple touch points. But if you’re over hype and want real talk on how to leverage chatbots to grow your business, look no further. There are two broad types of chatbot, each with its own use case.

Chatbots for marketing can do that at any time of the day, as well as provide suggestions and offers to increase the chances of a sale. Chatbot marketing might not be right for all businesses, but there are so many chatbot builders out there that offer free trials or free plans that it’s worth giving it a try. For example, with our upcoming Enhance by AI Assist feature, customer care teams will be able to swiftly tailor responses to improve reply times and deliver more personalized support. For example, portable blender company, BlendJet, saw their average order rates increase 17% and sales 15% after deploying a Facebook chat plugin. The automated conversational flows built into their chat plugin simplified responses to inquiries about pricing, shipping and delivery times.

All this means that chatbot marketing is excellent for driving higher volumes of qualified leads from your website. You can use them to answer questions, share resources, and nudge leads along — all in an instant. But all of that segmentation and personalization means that chatbot marketing can get really complicated.

What’s more, 64% of internet users say 24-hour service is the best feature of chatbots, according to a recent survey. If you’re still hesitating to join this conversational revolution, consider this your wake-up call. In this blog, I’ll walk you through how to maximize your ROI with conversational marketing chatbots, ensuring you stay ahead of the curve in today’s rapidly evolving landscape. At the heart of modern client interaction lies a dynamic and user-friendly approach that is reshaping how businesses connect with their audience. Imagine a blend of real-time messaging, personalized chatbots, and AI, all working in unison to create a more human, responsive, and engaging customer experience.

How to set up Marketing Chatbots with Landbot

Chatbots are one of the most common types of artificial intelligence (AI) we interact with estimates saying that 91% of internet users interact with a chatbot on a daily basis. And, when you consider that 56% of people would rather send a message than call customer service, it just makes sense for businesses to jump on the chatbot trend. Keep reading for a complete guide to chatbot marketing that will get started with chatbots so you can reduce costs and boost business. In this article, we will explore the benefits of marketing chatbots in more detail and provide chatbot examples used by businesses to achieve success through marketing. We will also discuss how to develop a proper chatbot marketing strategy.